Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF’s Care Creations® speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF’s Care Creations® continuously monitor and analyze market trends as the basis for tailored marketing concepts.

In-cosmetics 2023

BASF Personal Care at in-cosmetics Global, March 28 to 30, Barcelona
Save the date!
Discover more

Product Highlight

Euperlan® NL Pearl

The first wax-based Cosmos compliant pearlizer on the market with excellent performance.
Live Events

In-cosmetics 2023

BASF Personal Care at in-cosmetics Global, March 28 to 30, Barcelona
Save the date!
New & Focused Products

Cosmedia® HP Starch

An effective thickening agent with texturizing properties designed for emulsion preparations and different surfactant systems. Due to its nonionic nature, it offers multifunctional benefits in diverse applications including styling and in sun care formulations as well.
New & Focused Products

Verdessence™ RiceTouch

A plant-based sensory powder with small particle size providing powdery light and smooth skin-feel, ideal for matte-type cosmetics. It is perfectly suitable for natural and organic cosmetics.
Digital service

The Surfactant Navigator

Master high performance sustainable surfactant solutions.
Digital Tool

The SFA Formulator

Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.
Sustainability

Verdessence™

The new star lineup of biopolymers in personal care.
Sustainability

Responsibly Active

In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.
Suncare

EcoSun Pass

Environmental Evaluation of Sunscreen Products. The potential negative impacts sunscreens may have on the environment are increasingly being discussed. EcoSun Pass by BASF evaluates the environmental impact of UVfilters.