• Verdessence™

    The new star lineup of biopolymers in personal care.

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News: All Market Segments
  • Product Highlight home_teaser_euperlan

    The first wax-based Cosmos compliant pearlizer on the market with excellent performance.

  • Concept & Trends home_teaser_verdessence-styling-gels

    They are natural. They have attractive textures. They perform. They are made of Verdessence™ Biopolymers.

  • Concept & Trends home_teaser_solid

    Personal care consumers increasing demand sustainable products – but with no compromise on convenience or performance. The expanding niche market for cosmetics in solid formats is a prime example of how forward-looking manufacturers can deliver the best of both worlds.

  • Product Highlight

    Our latest active ingredient innovation Castaline® is clinically proven to support the skin barrier and help comfort atopic-prone skin. It’s 100% natural and organic, derived from chestnut leaves.

  • Concepts & Solutions

    People are longing to reconnect. With one another, with the senses, with what matters most. Let’s connect and have a very close look at nature-based cosmetic formulations that meet those needs.

  • Sustainability

    The new star lineup of biopolymers in personal care.

  • Product Highlight

    Improving enamel health by addressing dietary acid challenges.

  • Concepts & Solutions

    In a future where hyperconnectivity will be at the heart of our life, where dematerialization will be our daily life, where IR and VR will be at the front of innovation, and robots taking charge of health care, how can we imagine the future of beauty?

  • Sustainability

    In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.

  • Suncare

    Environmental Evaluation of Sunscreen Products. The potential negative impacts sunscreens may have on the environment are increasingly being discussed. EcoSun Pass by BASF evaluates the environmental impact of UVfilters.

  • Concepts & Solutions

    Increasing customer awareness is a growing challenge for the dermocosmetic brands: consumers are looking for holistic products that will improve their specific skin problems in a safe, efficient and comfortable way.

  • Product Highlight

    Ultra-mild, cold processable & easy-to-handle surfactant blend for rinse-off applications.

  • Digital Tool

    Emollients play a huge role in the performance and user experience of your final products. They also help shape aspects like sustainability and personalization. Emollient Maestro makes it easy.

  • Concepts & Solutions

    Easy solutions to protect formulations. BASF Personal Care has a large portfolio of stabilizers that are used in Skin Care, Hair Care, Color Care and Fine Fragrances and help to make formulations stable.

Take a look at the highlights of our website

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Webex events

Virtual Event Recordings

You missed our virtual events? No problem, our recordings are online – watch them on our video portal.

Core Competencies

Hair – more than just a matter of the head

Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse and discover more hairy matters.

Digital Tool

Sustainability Product Finder

Our new Sustainability Product Finder which has been integrated in the Care Creations® website makes it now easy for customers to find products with the respective labels they are looking for.

Core Competencies

Face Care – simply feel good

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. Click through our little face care cosmos and learn interesting facts from the world of skin, skin care, trends and research.

Digital Tool

Actives Product Finder

Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.

Core Competencies

All about sun

We describe UV filters, skin types and the light spectrum and take a closer look at the sun's rays. Find everything worth knowing about the sun and useful tips on how to protect yourself.