Work to live. For Tina, Steven, Aaron, and Mia, life begins right behind the dunes on the beach.
EVERY STORY MATTERS

Their stories. Your products.
Our sun care expertise.
All about sun
For Anna, Naomi, Marion, and Carl, living in the city and being connected to nature are not mutually exclusive. They live and love a green life.
EVERY STORY MATTERS

Their stories. Your products.
Our commitment.
Sustainability
Marion may not go along with every trend, but when it comes to sustainability, she does her part.
EVERY STORY MATTERS

Her story. Your products.
Our values.
Rambutan
Claudia simply cannot imagine standing still. Either in her job or in her private life.

Her story. Your products.
Our innovations.
Innovation platforms
Adventure, yes. But risk at any price? Aaron knows exactly what he’s doing. In all of life’s situations.
EVERY STORY MATTERS

His story. Your products.
Our Sunscreen Simulator.
Sunscreen Simulator
Mia is hunting for the perfect wave, all day long
EVERY STORY MATTERS

Her story. Your products.
Our EcoSun Pass.
EcoSun Pass

What’s new

Coronavirus and Measures at BASF

The novel coronavirus COVID-19 pandemic poses unprecedented challenges for all of us.
The well-being of our employees and supplying our customers in the best possible way have the utmost priority for us.

What’s new

Natural Styling

Great hairstyles come naturally
Never before have people been so aware of nature’s bounties for personal care – natural hairstyling comes to consumers who want to avoid harsh ingredients and care for the environment.

What’s new

Hair and scalp care

People worldwide spend most part of their day on social media, sharing selfies and being exposed to influencers. The pressure to always look perfect and styled is fueling demand for the necessary products.

What’s new

Antipollution skincare

A growing demand and market opportunity
Air pollution is Europe’s single-biggest health risk, according to current WHO statistics. There are many different health threats from pollution in its various forms, including impact on the respiratory and cardiovascular systems.

What’s new

PeptAIde 4.0

Acute inflammation helps the body to heal and fight off infection. On the other hand, however, silent inflammation fights against healthy cells, causes disease, and accelerates the body’s degeneration.

What’s new

Aerosol Navigator

From shaving and skincare products, haircare and sun protection to deodorants and antiperspirants – aerosol formats enjoy huge popularity in the personal care market. In fact, personal care manufacturers made up almost 60% of all European aerosol propellant usage in 2018. No wonder: these aerosol products are appreciated by consumers due to its convenience and pleasant use.

What’s new

Plantacare®

The original APG® from BASF
In today’s fast-paced world, many people want to get closer to nature and protect the environment. Being “green and clean” is more than just a trend – it’s a lifestyle choice, and an integral part of the individual’s heartfelt beliefs and values.

What’s new

EcoSun Pass

Environmental Evaluation of Sunscreen Products The potential negative impacts #sunscreens may have on the #environment are increasingly being discussed and are subject of comprehensive research worldwide. EcoSun Pass by @BASF evaluates the environmental impact of UVfilters

What’s new

All about sun

Leading sun care innovation 360° — for solutions that people want
Our microsite is dedicated to sun protection. You can find everything worth knowing about sun and useful tips on how to stay safe in the sun. It explores UV filters, skin types, the light spectrum and solar radiation in more detail.

What’s new

Actives Product Finder

Actives for Skin & Hair Care
by Beauty Creations – another Care Creations^® product group inspired by Life

What’s new

Sunscreen Simulator

The Digital Lab makes work easier for formulators
"The Sunscreen Simulator is the industry standard for calculating SPF," says Marcel Schnyder, Head of Global Technical Center for Sun Care at BASF. The digital lab with cost-effective in silico testings and immediate live calculations to check photostability as well as UVA-protection indices and SPF.

Europe

BASF Personal Care and Nutrition GmbH
CM1, Rheinpromenade 1
40789 Monheim
Germany

Phone: +49 2173 4995 0
Fax: +49 2173 4995 500

personal-care-eu@basf.com
North America

BASF Corporation
100 Park Avenue,
Florham Park, NJ 07932
USA

Phone US and Canada: +1 800 962 7831
Mexico: +1 800 723 3000 | +1 800 552 4288
Fax: +1 973 245 6764
personal-care-na@basf.com
South America

BASF S.A. Brazil
04538-132 Sao Paulo
Brazil

Phone: +55 11 3043 2284
Fax: +55 11 3043 2255

personal-care-sa@basf.com
Asia Pacific

BASF East Asia Regional Headquarters Ltd
45/F, Jardine House
1 Connaught Place
Central, Hong Kong
China

Phone: +852 2731 0111
Fax: +852 2731 5694
personal-care-hk@basf.com

Newsletter

What’s new

Coronavirus and Measures at BASF

What’s new

Natural Styling

What’s new

Hair and scalp care

What’s new

Antipollution skincare

What’s new

PeptAIde 4.0

What’s new

Aerosol Navigator

What’s new

Plantacare®

What’s new

EcoSun Pass

What’s new

All about sun

What’s new

Actives Product Finder

What’s new

Sunscreen Simulator

Contact

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