Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF’s Care Creations® speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF’s Care Creations® continuously monitor and analyze market trends as the basis for tailored marketing concepts.

Verdessence™

The new star lineup of biopolymers in personal care.
Experience the products

Product Highlight

Euperlan® NL Pearl

The first wax-based Cosmos compliant pearlizer on the market with excellent performance.
Concept & Trends

Verdessence™ No Compromise Styling Gels

They are natural. They have attractive textures. They perform. They are made of Verdessence™ Biopolymers.
Concept & Trends

Solid 2.0

Personal care consumers increasing demand sustainable products – but with no compromise on convenience or performance. The expanding niche market for cosmetics in solid formats is a prime example of how forward-looking manufacturers can deliver the best of both worlds.
Product Highlight

Castaline®

Our latest active ingredient innovation Castaline® is clinically proven to support the skin barrier and help comfort atopic-prone skin. It’s 100% natural and organic, derived from chestnut leaves.
Concepts & Solutions

Getting Closer

People are longing to reconnect. With one another, with the senses, with what matters most. Let’s connect and have a very close look at nature-based cosmetic formulations that meet those needs.
Sustainability

Verdessence™

The new star lineup of biopolymers in personal care.
Product Highlight

EnameGuard™

Improving enamel health by addressing dietary acid challenges.
Concepts & Solutions

Beauty Conversations

In a future where hyperconnectivity will be at the heart of our life, where dematerialization will be our daily life, where IR and VR will be at the front of innovation, and robots taking charge of health care, how can we imagine the future of beauty?
Sustainability

Responsibly Active

In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.
Suncare

EcoSun Pass

Environmental Evaluation of Sunscreen Products. The potential negative impacts sunscreens may have on the environment are increasingly being discussed. EcoSun Pass by BASF evaluates the environmental impact of UVfilters.
Concepts & Solutions

The rise of dermocosmetics

Increasing customer awareness is a growing challenge for the dermocosmetic brands: consumers are looking for holistic products that will improve their specific skin problems in a safe, efficient and comfortable way.
Product Highlight

Plantapon® Soy

Ultra-mild, cold processable & easy-to-handle surfactant blend for rinse-off applications.
Digital Tool

Mastering emollients

Emollients play a huge role in the performance and user experience of your final products. They also help shape aspects like sustainability and personalization. Emollient Maestro makes it easy.
Concepts & Solutions

BASF Stabilizer Portfolio

Easy solutions to protect formulations. BASF Personal Care has a large portfolio of stabilizers that are used in Skin Care, Hair Care, Color Care and Fine Fragrances and help to make formulations stable.