D’lite

Market understanding meets science

In today’s highly fragmented and fast-moving cosmetic markets, keeping pace with consumer trends and wishes is challenging. Traditional market analysis and product development processes are no longer fast and flexible enough. 

That’s why we have created D’lite, a single powerful digital platform for real-time trend tracking and product innovation. 

Check out the WebexRecordings (English version)

By integrating multiple apps, D’lite seamlessly links different key functionalities. It constantly monitors social media pages, blogs, forums, and review Websites. At the same time, the tool offers 24/7 service and keeps you in touch with BASF’s internal product and formulation databases, including our latest concepts and innovations.

But data collection is just the beginning: based on proprietary algorithms, the platform processes and refines the data it captures. In addition, BASF’s beauty-market experts curate the information, separating the signals from the noise. From marketing concepts and briefings to innovation, D’lite covers the entire product development process.

Watch now

D’lite Global – Market Understanding meets Science (Polish Version)

D’lite Global – Market Understanding meets Science (Spanish Version)

D’lite Global – Market Understanding meets Science (Portuguese Version)

D’lite Global – Market Understanding meets Science (Russian Version)