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About us

Inspired by Life

Drawing on BASF’s worldwide Verbund system, the Care Creations™ brand is in an ideal position to address the marketplace with its own special approach. The brand enhances the role of BASF Personal Care as a globally leading supplier of sustainable high-performance ingredients for the personal care industry. 

At the heart of Care Creations™ lie science excellence and market empathy in perfect harmony. We understand human needs and fulfill them with scientifically and economically outstanding concepts and products. We utilize the most up-to-date consumer-oriented methods and combine them with the scientific expertise BASF customers have come to expect. This enables us to not only develop performance products and formulations, it allows us to go a step further: we create concepts that anticipate consumer needs and enable our customers to develop products with lasting market relevance and attractiveness. That’s why we say: We are inspired by life.

BASF Personal Care

A globally leading supplier

As part of BASF, the business draws on vast resources and expertise in all international markets. At the same time, BASF Personal Care is highly specialized and dedicated to the personal care industry – a commitment expressed by the brand Care Creations™. With a legacy of connection to the consumer goods market, we deeply understand our customers and the people they cater to.

Our connection to people and their qualities applies not only to the marketplace, but also to the way we operate internally. Our people are an endless source of energy, motivation and fascination.


We look forward to speaking with you!

Learn more by exploring our products, formulations and studies. You will even find complete marketing concepts for your inspiration. You can also check out your career opportunities with BASF. Join us – and be inspired by life.


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