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News Release

In-cosmetics 2017: BASF unveils personal care solutions based on three “Dimensions of Science”

All BASF solutions for the personal care market are based on three “Dimensions of Science”: formulation expertise, scientifically proven test methods, and verifiable consumer benefits.

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What’s new

Dimensions of Science

Appealing formulations, scientific testing, verifiable consumer benefits – the consumer-centered approach that sets BASF’s Care Creations™ apart is firmly rooted in science excellence.

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What’s new

Hair Styling Fashion Trends

Products that are in step with the latest fashions

Global fashions are varied and ever-changing – and people want hairstyles to match their favorite trends. BASF trend scouts keep a close eye on developments, enabling us to create products that meet fashion needs.

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What’s new

COLLALIFT®18

The Wrapping Beauty from African Mahogany

A powerful anti-ageing ingredient due to its multi-dimensional action from the skin surface to its depth.

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What's new

SVELTINE®ST

To beautify your body curves

With the new ingredient, Sveltine®ST, BASF Beauty Care Solutions is entering a new era of body care, helping women to love and accept their own bodies.

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Contact

  • Europe

    BASF Personal Care and Nutrition GmbH
    CM1, Rheinpromenade 1
    40789 Monheim
    Germany

    Phone: +49 2173 4995 0
    Fax: +49 2173 4995 500

    personal-care-eu@basf.com
  • North America

    BASF Corporation
    100 Park Avenue,
    Florham Park, NJ 07932
    USA

    Phone US and Canada: +1 800 880 5768
    Mexico: +1 800 723 3000 | +1 800 552 4288
    Fax: +1 973 245 6764
    personal-care-na@basf.com
  • South America

    BASF S.A. Brazil
    04538-132 Sao Paulo
    Brazil


    Phone: +55 11 3043 2284
    Fax: +55 11 3043 2255

    personal-care-sa@basf.com
  • Asia Pacific

    BASF East Asia Regional Headquarters Ltd.
    A-EMA/U, 45/F, Jardine House,
    1 Connaught Place
    Central, Hong Kong
    China

    Phone: +852 2731 0190
    Fax: +852 2731 5639
    personal-care-hk@basf.com