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What’s new

The Personal Care Elements

Seeking the essence of personal care – A journey through the elements 


More than ever, people want personal care products that deliver healthy looking skin and hair. 


Visit us at in-cosmetics in Amsterdam

Booth E40

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What’s new

With a touch of green

Silicone alternative solutions

Every growing demand for alternatives to volatile silicones is driven by ongoing uncertainties due to EU regulatory projects restricting the use of D4 and D5 in personal care. BASF’s oleochemical technology delivers light emollients to meet this need across different market segments.

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What’s new

Replexium™ BC10091

Replexium™ is a skin-bioavailable synergistic complex of 2 patented peptides perfectly suitable for development of performance skin care products. Replexium™ demonstrates quick efficacy by reducing the appearance of wrinkles and provides skin firming benefits within 3 weeks. 

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What’s new

Proteasyl® PW PSE LS 8951

Connected skin is a firm and elastic skin benefiting from proteoglycans and fibers emitting a strong tonicity signal at all levels in the skin. With age, these tonicity signal emitters become depleted in the skin causing the tonicity signal to lower. 

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  • Europe

    BASF Personal Care and Nutrition GmbH
    CM1, Rheinpromenade 1
    40789 Monheim

    Phone: +49 2173 4995 0
    Fax: +49 2173 4995 500
  • North America

    BASF Corporation
    100 Park Avenue,
    Florham Park, NJ 07932

    Phone US and Canada: +1 800 880 5768
    Mexico: +1 800 723 3000 | +1 800 552 4288
    Fax: +1 973 245 6764
  • South America

    BASF S.A. Brazil
    04538-132 Sao Paulo

    Phone: +55 11 3043 2284
    Fax: +55 11 3043 2255
  • Asia Pacific

    BASF East Asia Regional Headquarters Ltd.
    A-EMA/U, 45/F, Jardine House,
    1 Connaught Place
    Central, Hong Kong

    Phone: +852 2731 0190
    Fax: +852 2731 5639