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    • Slide 3


    Microprotein for deep protection and repair

    Modern lifestyles can cause stress to hair, and consumers are always looking for hair care products with verifiable efficacy. Gluadin® WLM Benz penetrates deeply into hair fiber, strengthening, repairing and protecting hair from within. It is quickly absorbed and has been shown to reduce breakage by more than 80%. Thanks to anti-inflammatory properties, it also sooths the scalp. Derived from 100% natural, renewable feedstocks and approved by COSMOS, NATRUE and ECOCERT, Gluadin® WLM Benz adds highly appealing qualities to shampoos and conditioners for people who care for a healthy appearance and the environment.


    • Vegetable Derived Protein

    Form of Delivery

    • Liquid

    Chemical Description

    • Low molecular wheat protein hydrolysate


    • Hydrolyzed Wheat Protein

    Appearance / Product characteristics

    • Amber liquid with characteristic inherent odor


    Hydrolized wheat protein suitable for various cosmetic preparations, especially mild surfactant preparations, skin and hair care products.

    Sustainability Benefits

    • Cold processable
    • 100% derived from natural, renewable feedstocks
    • Approved by ECOCERT, COSMOS, NATRUE
    • Can be considered for products with EU Ecolabel, Nordic Swan and BraMiljöval
    • Enzymatic process (non-GMO)


    • After Sun
    • Baby Care and Cleansing
    • Body Care
    • Color Care
    • Conditioning
    • Face Care
    • Face Cleansing
    • Hair Coloring
    • Liquid Soap
    • Personal Care Wipes
    • Shampoo
    • Shower/Bath Products
    • Styling

    Product Groups

    • Proteins - Vegetable Derived



      Safety Data Sheets*

      • For Safety Data Sheets, please get in touch with your BASF contact, or directly go to WorldAccount.

      Related Formulations

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