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    Trends Spotlights

    Moisturization meets Wet Skin

    stage

    The trend

    Start moisturizing while you’re still in the shower: A new convenient moisturizing solution that leaves your skin smooth after shower! BASF In-shower Body Lotion is immediately absorbed into the skin, leaving a nourishing and caring coating on the skin’s surface thanks to our Lamesoft® OD, without a sticky feeling. The In-Shower Body Lotion is designed to be used after rinsing off the shower gel, thus on wet skin leaving skin feeling hydrated and soft after towel drying.

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    The BASF solutions for your In-shower Body Lotion
    Product NameProduct DescriptionClaim Hint
    Lamesoft® OD

    		The micro-emulsion for oil deposition on skin which is in this formulation responsible for the good rinseability of the In In-Shower Body Lotion
    		Luxurious, soft and mild skin feel

    Detectable oil deposition and caring effect

    Suitable for sensitive skin
    Suitable for natural and organic cosmetics
    Cosmedia® Ultragel 300
    		A cationic homo-polymer which delivers conditioning and enhances the sensory profile, while acting as a thickener for gel structures
    		Conditioning
    Enhances the sensory profile
    Thickening and stabilizing agent
    Cegesoft® PS 6
    		A renewable-based alternative for paraffin oil which imparts a luxurious after feel and balances the emollient composition
    		Natural oil
    Cosmos approved

     


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