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    Trends Spotlights

    Hair meets Protection

    low_shampoo_meets_conditioner_stage

    The trend

    Scalp care products contribute substantially to conditioner/treatment products, in-line with the segment’s overall importance. We see a high level of interest in scalp protecting products, despite low usage. Depending on the haircare concern, consumers opt to use different products. Consumers who suffer from external damage to hair (chemical damage, air pollution) show stronger need for scalp care leave-in products.

    BASF Protective Hair Lotion is a reinforcing leave-in treatment. Apply a few drops through the lengths to protect hair from daily stress agents and leave it. The plant-derived micro protein Gluadin® Kera-P LM incorporated in the Protective Hair Lotion is able to penetrate into the cortex and thus restores the hair from inside. Its combination with the Gluadin® WLM Benz provides a long lasting conditioning effect and keeps the hair strong for a young natural look.

    BASF Protective Hair Lotion makes your hair looking healthy and well cared for.

    Read More

    The BASF solution for your Protective Hair Lotion
    Product NameProduct DescriptionClaim Hint
    Emulgade® SE-PF
    Self Emulsifying O/W Cream Base. Balanced nonionic cream base for P.I.T. systems and traditional O/W emulsions.
    High emollient flexibility
    Suitable for sprays, lotions and creamy textures
    Good electrolyte stability
    > 70 % derived from natural, renewable feedstocks
    Cetiol® CC
    The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.
    Dry, velvet and soft skin feel
    Approved by COSMOS
    >70% derived from natural, renewable feedstocks
    Gluadin® WLM Benz
    Conditioning agent and skin feel additive for shampoo, shower and bath preparations.
    From 100% plant derived, renewable feedstocks, suitable for natural oriented concepts
    Recommended for concepts acc. to COSMOS, NATRUE
    Gluadin® Kera-P LM
    Conditioning agent and skin feel additive for shampoo, shower and bath preparations.
    Scavenges free radicals and protects against environmental stress
    From 100% plant derived, renewable feedstocks, suitable for natural oriented concepts
    Alternative to animal based keratin and wheat (gluten) containing proteins
    Recommended for concepts acc. to COSMOS, NATRUE



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