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    Trends Spotlights

    Face Care meets Mature Skin


    The trend

    The beauty industry started to wake up to the fact that women over 60 are a large, growing and extremely important demographic group. Mature skin above the age of 60 has different needs: It should be kept well-hydrated, cell renewal and collagen production needs to be boosted. 
    BASF Hydra Golden Age cream features a rich and smooth memory shape texture enriched with the active ingredient Linefactor™ C, said to strengthen skin's protective barrier, providing skin elasticity recovering and skin-densifying actions, leaving the skin intensely moisturized.

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    The BASF solutions for your Hydra Golden Age Cream
    Product NameProduct DescriptionClaim Hint
    Cosmedia® Ace
    Strong, flexible and modern polymer
    Strong emulsifying and thickening
    Provides a velvety soft and caring after-feel
    Linefactor™ C
    Aqueous extract made from Hibiscus abelmoschus, specifically designed to improve the skin condition of women over 50
    Stimulates the formation of collagen and elastic fibers
    Helps to recover the barrier function of the skin
    Corrects the loss of elasticity, improves skin texture and reduces wrinkles
    Tinovis® GTC UP
    Rheology modifier with good emulsifying properties and tolerance to electrolytes
    Soft and silky afterfeel
    No dripping
    Provides the memory shape texture


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