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    Trends Spotlights

    Exfoliating Gum meets Body Care


    The trend

    Millennials are one of the great market drivers of our time. They are expecting fun and new sensorial experiences using their cosmetic products during their skin care application routine.

    Similar to bubble gum texture, the new daily washing BASF Gum Scrub replies to young consumers expectations providing a unique bath, shower experience and fun-appeal. The combination of Rheocare® XGN and Tinovis® GTC UP provides a plump creamy texture leaving a soft and supple skin after feel. Its natural exfoliating micro-grains smoothly exfoliates the skin eliminating the dead cells. 

    The surprising and unique BASF Gum Scrub texture with its delicious Raspberry Vanilla perfume offers a maximum of pleasure. 

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    The BASF solution for your Gum Scrub Shower Peeling
    Product NameProduct DescriptionClaim Hint
    Dehyton® PK 45
    Skin compatible amphoteric surfactant that can be used to reduce the irritation potential of traditional primary surfactants
    Excellent dermatological properties due to very low irritation levels under use conditions
    Foam booster and viscosity builder
    Suitable for sulfate-free solutions
    Rheocare® XGN
    Excellent thickener and stabilizer for emulsions and surfactant based formulations, it permits a crystal clear aspect in water.
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Tinovis® GTC UP
    Liquid anionic associative polymer with thickening, suspending and emulsifying properties. Good ability to create memory form texture and quick breaking effect when applied on the skin.
    Suitable for transparent gels with suspending effect
    Suitable for low viscous systems
    Easy to use

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