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    Trends Spotlights

    Cleansing Butter meets Face Care


    The trend

    Facial cleansing has emerged as an important part of the urban beauty routine, and cleansers are an essential part of the well-being of the skin. A multitude of products are available, addressing consumer needs and providing various additional benefits such as good skin compatibility, hydration, anti-pollution protection and skin barrier repair.

    BASF Soothing Cleansing Butter is an innovative anhydrous formulation based on Cegesoft® VP, Cutina® PES and natural shea butter Cetiol® SB 45. This delicious melting texture is easy to apply on skin. It removes make-up and dirt and is easy to rinse as it transforms into a light lotion when it gets in contact with water. After rinse-off, the skin is clean and feels soft, fresh and not greasy.

    BASF Soothing Cleansing Butter, a different way to cleanse you face.

    Read More

    The BASF solution for your Soothing Cleansing Butter
    Product NameProduct DescriptionClaim Hint
    Cegesoft® VP
    Natural wax with a melting behavior close to petrolatum, quick absorption, easy distribution, immediate care perceptible effect.
    Approved by COSMOS
    100% derived from natural, renewable feedstocks
    Cetiol® SB 45
    Special fraction of the natural shea butter, characterized by a high melting point and higher content of unsaponifiable, it helps skin barrier to recover its integrity.
    Soft and pleasant long term feel
    Soothing properties due to a high content of unsaponifiable matter
    Approved by COSMOS*
    Cutina® PES
    Good viscosity enhancer which delivers sensorial impact in cosmetic oil-in-water formulations
    Provides an excellent cushion
    Smoothness and softness properties
    Plantapon® AF
    Solubilizing perfectly in oils, it gives a milky effect during the rinse off step.
    Pleasant skin feel after-use
    Smooth, soft and mild
    Helps to maintain skin moisture balance

    *according to Appendix II

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