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    Trends Spotlights

    Cleansing Butter meets Face Care

    cleansing_butter_meets_face_care

    The trend

    Facial cleansing has emerged as an important part of the urban beauty routine, and cleansers are an essential part of the well-being of the skin. A multitude of products are available, addressing consumer needs and providing various additional benefits such as good skin compatibility, hydration, anti-pollution protection and skin barrier repair.

    BASF Soothing Cleansing Butter is an innovative anhydrous formulation based on Cegesoft® VP, Cutina® PES and natural shea butter Cetiol® SB 45. This delicious melting texture is easy to apply on skin. It removes make-up and dirt and is easy to rinse as it transforms into a light lotion when it gets in contact with water. After rinse-off, the skin is clean and feels soft, fresh and not greasy.

    BASF Soothing Cleansing Butter, a different way to cleanse you face.

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    The BASF solution for your Soothing Cleansing Butter
    Product NameProduct DescriptionClaim Hint
    Cegesoft® VP
    		Natural wax with a melting behavior close to petrolatum, quick absorption, easy distribution, immediate care perceptible effect.
    		Approved by COSMOS
    100% derived from natural, renewable feedstocks
    Cetiol® SB 45
    		Special fraction of the natural shea butter, characterized by a high melting point and higher content of unsaponifiable, it helps skin barrier to recover its integrity.
    		Soft and pleasant long term feel
    Soothing properties due to a high content of unsaponifiable matter
    Approved by COSMOS*
    Cutina® PES
    		Good viscosity enhancer which delivers sensorial impact in cosmetic oil-in-water formulations
    		Provides an excellent cushion
    Smoothness and softness properties
    Plantapon® AF
    		Solubilizing perfectly in oils, it gives a milky effect during the rinse off step.
    		Pleasant skin feel after-use
    Smooth, soft and mild
    Helps to maintain skin moisture balance

    *according to Appendix II

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