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    Trends Spotlights

    Body Care meets Anti-Ageing


    The trend

    As the population counts more and more seniors, anti-aging body care is expected to be one major new trend in the near future. Anti-aging body care products already exist but what is new is that we are no longer dealing with “mere” regenerating skincare, but global anti-aging treatments acting as body coaching specifically intended for the body’s mature skin.

    The BASF Body Shaping Cream combines effectiveness, naturality and wellbeing. Formulated according to COSMOS natural standards, the formula contains Cetiol® SB 45 and Cegesoft® PS 6 which offers a nourishing body cream leaving the skin soft and smooth, specifically suitable for matured skins. The BASF active ingredient Sveltine® ST helps to beautify the body curves by push up effect and remodeling the thighs.

    BASF Body Shaping Cream helps to reshape the body, boosting self confidence with youthful natural look.

    Read More

    The BASF solution for your Body Shaping Cream
    Product NameProduct DescriptionClaim Hint
    Eumulgin® SG
    Highly efficient O/W emulsifier with high electrolyte compatibility that enables the incorporation of high amounts of emollients and waxes even at low concentration levels.
    Delivers mild formulations, suitable for sensitive skin
    From 100% plant derived, renewable feedstocks, not preserved
    Alternative to PEG containing emulsifiers, suitable for natural oriented concepts
    Approved by COSMOS
    Cetiol® SB 45
    Unique quality shea butter due to its special hydrogenated fraction.
    Skin care effect, with soft and pleasant long term skin feel
    Soothing properties due to a high content of unsaponifiable matter
    From 100% plant derived, renewable feedstocks, suitable for natural oriented concepts
    Approved by COSMOS*
    Cetiol® B
    The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.
    Dry, velvet and soft skin feel
    Approved by COSMOS
    >70% derived from natural, renewable feedstocks
    Cegesoft® PS 6
    The vegetable alternative for mineral oil
    Imparts a luxurious after feel and balances the emollient composition
    From 100% plant derived, renewable feedstocks
    Alternative to mineral oil concepts, suitable for natural oriented concepts
    Approved by COSMOS*
    Sveltine® ST BC10032
    Extracted from purple loosestrife and rich in two specific bio-markers, it targets simultaneously two major body areas: it pushes up the bottom and remodels the thighs.
    Push-up effect
    Thigh shaping

    *according to Appendix II

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