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    • Slide 3
    Back to Overview Concepts

    Beautiful Faces

    Creating textures with sensory appeal

    Just good looking – Emotional benefits and Face Care

    Competing products, loud advertising, discount selling – the amount of information vying for a consumer’s attention is nothing less than overwhelming. In an average supermarket, shoppers ­select from more than 45,000 different brand-name products. Function alone is rarely enough to set a product apart from its competitors. To succeed, a brand must be clearly and uniquely positioned – and it must speak to the wishes and aspirations of its target group. 

    We look forward to talking with you about turning your inspiration into successful products. Get to know our need-based Face Care formulations:

    Energetic

    Vibrant, independent, individualistic, self-confident – always ready for new challenges.

    The Energetic type demands effective and immediate results from her face-care products. She wants innovative solutions that enhance her sensuality. Her skin is an expression of her liveliness, health and vitality and must be protected from aging – a threat to be fought at all costs.

    Personality
    Athletic and vital
    Adventurous
    Active, dynamic
    Seductive
    Independent and ­original

    Emotional Profile
    Bursting with energy
    Confident
    Looking for new ­challenges, curious
    Independent, ­individualistic
    Free, uninhibited, ­adventurous
    One-of-a-kind, not mainstream

    Functional demands
    Improves skin radiance
    Enriched with vitamins
    Quickly absorbed
    Dermatologically ­tested

    Brand image
    Modern
    Youthful and innovative

    Attitudes
    Stay active, stay good-looking
    Good looks boost confidence

    Formulation Examples

    beautiful-faces_content5

    Energetic Radiance

    Radiance anti-aging moisturizing cream

    The Energetic will love the immediate radiance effect of “Energetic Radiance” — the response to her demand for effective and fast results that  give her a vital and healthy look. Even on her busiest days, the Energetic is happy to take a moment to apply “Energetic Radiance”, the light, anti-aging moisturizer. With Chione™ HD Digital Pink and Chione™ HD Metric Violet synthetic mica platelets coated with titanium dioxide, it enhances her skin’s radiance and youthfulness. Thanks to the easy-spreading emollient Cetiol® C 5, the formulation is exceptionally light and luxurious, while Emulgade® SE-PF keeps the emulsion robust - often a challenge with active ingredients and pigments. She loves the pleasant, cushiony after-feel provided by the consistency agent Cutina® PES and values the noticeable anti-aging effectiveness of AH-Care™ L-65, a mild, amphoteric hydroxy complex containing exfoliating lactic acid. It enhances radiance, contributes to moisturization, and reduces fine lines and pores.

    Formulation SC-FR-14-001-B013

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