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    • Slide 3

    The Trigger Point Concept

    Sustainability has a multitude of aspects and triggers specific to each industry and each market segment. BASF has designed a framework to serve as a structured dialog platform with customers: the Trigger Point Concept. The concept looks at the entire value chain to offer tailor-made solutions based oyoun the specific sustainability requirements of an industry, such as personal care. 

    The holistic approach evaluates the value chain from the beginning, covering six main areas of focus: feed stock, ingredients manufacturers, supply, personal-care product manufacturers, retailers’ demands and activities, and end consumers.

    By using the Trigger Point Concept and taking the entire value chain into consideration, BASF’s Personal Care business can help its customers anticipate market developments, identify critical areas of focus and benefit from the collaboration process – for example, by supporting sustainable sourcing practices and evaluating raw materials in terms of sustainability. 

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    Basic Feedstock

    Sustainable sourcing


    Ingredients Manufacturer

    Sustainable development



    Intermodal transport


    FMCG Manufacturer

    Energy saving processes



    PKO related strategy



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