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    • Slide 3

    The Trigger Point Concept

    Sustainability has a multitude of aspects and triggers specific to each industry and each market segment. BASF has designed a framework to serve as a structured dialog platform with customers: the Trigger Point Concept. The concept looks at the entire value chain to offer tailor-made solutions based oyoun the specific sustainability requirements of an industry, such as personal care. 

    The holistic approach evaluates the value chain from the beginning, covering six main areas of focus: feed stock, ingredients manufacturers, supply, personal-care product manufacturers, retailers’ demands and activities, and end consumers.

    By using the Trigger Point Concept and taking the entire value chain into consideration, BASF’s Personal Care business can help its customers anticipate market developments, identify critical areas of focus and benefit from the collaboration process – for example, by supporting sustainable sourcing practices and evaluating raw materials in terms of sustainability. 

    Get to know more

    trigger-point-concept_overview_teaser1

    Basic Feedstock

    Sustainable sourcing

    trigger-point-concept_overview_teaser2

    Ingredients Manufacturer

    Sustainable development

    trigger-point-concept_overview_teaser3

    Supply

    Intermodal transport

    trigger-point-concept_overview_teaser4

    FMCG Manufacturer

    Energy saving processes

    trigger-point-concept_overview_teaser5

    Retailer

    PKO related strategy

    trigger-point-concept_overview_teaser6

    Consumer

    Catering to the full range of personal care needs

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