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Claim support

At the heart of BASF’s strength as a chemical industry leader is our expertise in science and dedication to sound scientific processes. BASF’s Care Creations™ leverages these qualities to deliver ingredients with verifiable properties based on science excellence – and we are committed to backing each performance claim with full support for our customers.

That means we can give you detailed results from standard testing and innovative methods to reliably demonstrate product benefits.

Exemplary Test Methods

Hair Conditioning & Shampoo

Optical Microscopy

A digital microscope allows to easily observe the surface of hair fibres to obtain information on the degree of damage of human hair.

Hair Styling


Flexibility and Elasticity is determined by measuring the deflection forces of horizontally clamped standard hair strands. Evaluation of maximum force and differential force after 10 repetitions.

Skin Care

Transepidermal Water Loss

Transepidermal water loss (TEWL) is a measurement of the amount of water emitted from the body to the outside via the skin; skin barrier damage is indicated by an increase in TEWL.

Skin Care


Corneometry is used to measure the skin surface hydration; it is based on measuring the changes in electrical properties of the skin due to moisture content.



Below you will find a selection of different formulations with verified claims that apply either to the entire formulation or to certain ingredients contained.

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