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To beautify your body curves

Body confidence is not just about weight; it is mostly a matter of body shape. 
Nowadays women are confronted with images of models with perfect bodies everywhere, appearing in advertisements in every type of media. This overload may cause a low satisfaction with their own body. While some women turn to their look by sports and healthier nutrition, others fall back on aesthetic surgery. Liposuction, thigh lift and Brazilian buttock lift surgery have become established “body sculpting” techniques.

However, more and more women refuse these potentially harmful methods. In order to achieve the personal level of confidence, we all have our ideal goal for our body: a little bit less here, a little bit more there. There is growing awareness and criticism over the non-realistic image of what the body should look like. It has already been over 10 years since Unilever started their worldwide marketing campaign for “Real Beauty” [iii]. One key target was to make women feel comfortable in their skin, to create a world where beauty is a source of confidence and not anxiety. It is true that today, body diversity is becoming more and more visible in social media. The perfect body is no longer necessarily linked to slimness. A well-shaped body, with curves, is associated with feminity, attractiveness and beauty.

With the new ingredient, Sveltine®ST, BASF Beauty Care Solutions is entering a new era of body care, helping women to love and accept their own bodies. Sveltine®ST, extracted from purple loosestrife and rich in two specific bio-markers, simultaneously targets two major body areas: it pushes up the bottom and remodels the thighs. Sveltine®ST reshapes the curves to boost self-confidence.

Product Description

Hydroalcoholic extract of Purple Loosestrife (aerial part)

Consumer Benefits

Cellulite improvement, Firming, Lifting, Voluminizing / 3D Effect

In Vivo

  1. Decrease of thigh circumference
  2. Increase of gap between upper thighs
  3. Buttock lift effect

Ex Vivo/In Vitro/On Hair

  1. Delay of adipocyte maturation
  2. Reduction of lipid storage
  3. Thickness decrease of fat cell layer
  4. Decrease of lipd droplet size in adipocytes
  5. Collagen lattice contraction

Clinical Study Results

Target Molecules in the Skin

Nature of Active


  • Firming
  • Shaping / Sculpting


  • None


  • Maltodextrin (and) Lythrum Salicaria Extract


Product Group

  • Actives

Claim Proposals



        Related Formulations

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