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    • Slide 3

    Luviset® 360

    Styling in six dimensions

    Consumers are looking for styling products that are easy to use, do not flow on the hands, ensure long-lasting performance also in high humidity conditions, good hold of the styled hair and less flaking.

    The innovative styling polymer Luviset® 360, provides efficient performance in six dimensions: long-lasting hold, strong hold, low flaking, flexible hold, anti-pollution and new texture. It has with very high capability to produce high viscous styling products with no or low movement inside the package and offers a wide range of final products such as gels, creams, waxes and other new textures.

    luviset_grafik_1

    Performance Profile

    • Superior styling performance in comparison with PVP, PVP/VA, especially in long-lasting hold with high humidity
    • Comparable rheology vs PVP and Acrylates Crosspolymer as ingredient benchmarks in styling gels
    • Superior styling performance* vs market product benchmarks
    • Luviset® 360 needs less carbomer thickener (0.5 -1.0%) to achieve target viscosity
    • Luviset® 360 is self thickening ≥ 4% active matter

    *Bending stiffness and curl retention

    luviset_grafik_2

    Cosmetic use

    Hair styling polymer for gels, creams and waxes.

    Function

    • Setting Polymer

    Form of Delivery

    • Liquid

    Chemical Description

    • Acrylates Copolymer in water

    INCI

    • Acrylates Copolymer

    Application

    • Styling

    Product Groups

    • Polymers

    Certificates

    Downloads

      Safety Data Sheets*

      • For Safety Data Sheets, please get in touch with your BASF contact, or directly go to WorldAccount.

      Related Formulations

        To see additional data, please log in with your BASF World Account details


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