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    • Slide 3

    Luviset® 360

    Styling in six dimensions

    Consumers are looking for styling products that are easy to use, do not flow on the hands, ensure long-lasting performance also in high humidity conditions, good hold of the styled hair and less flaking.

    The innovative styling polymer Luviset® 360, provides efficient performance in six dimensions: long-lasting hold, strong hold, low flaking, flexible hold, anti-pollution and new texture. It has with very high capability to produce high viscous styling products with no or low movement inside the package and offers a wide range of final products such as gels, creams, waxes and other new textures.

    Check out the WebexRecordings (English version)


    Performance Profile

    • Superior styling performance in comparison with PVP, PVP/VA, especially in long-lasting hold with high humidity
    • Comparable rheology vs PVP and Acrylates Crosspolymer as ingredient benchmarks in styling gels
    • Superior styling performance* vs market product benchmarks
    • Luviset® 360 needs less carbomer thickener (0.5 -1.0%) to achieve target viscosity
    • Luviset® 360 is self thickening ≥ 4% active matter

    *Bending stiffness and curl retention





    • Setting Polymer

    Form of Delivery

    • Liquid

    Chemical Description

    • Acrylates Copolymer in water


    • Acrylates Copolymer


    • Styling

    Product Groups

    • Polymers



      Safety Data Sheets*

      • For Safety Data Sheets, please get in touch with your BASF contact, or directly go to WorldAccount.

      Related Formulations

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