What we need your help with

Biodegradable rheology control: Currently the most widespread rheology modifiers are non-biodegradable. For example, carbomer products based on polyacrylates provide a pleasant sensory profile on the skin and have been the benchmark for years in terms of high thickening performance without a slimy or tacky skinfeel. They are used to make shampoo or conditioner flow like honey. How can we achieve similar performance with different technology or product that ensures biodegradability?

Biodegradable film-forming: Styling agents are the key ingredients to enable individual hairstyles. They are the ingredients that cause multiple hairs to stick to each other and create beautiful, natural looking curls or spiky punk like styles that last all day. Biodegradable solutions are currently very rare. What sustainable solutions or products could provide similar performance, such as low tackiness and humidity resistance, enabling a natural look and feel? 

Biodegradable conditioning: Consumers demand effective solutions for easy hair combing and detangling. BASF already offers a range of nature-based conditioning polymers too serve this need. Which other innovation solutions for new cationic derivates or other ingredients do you know?