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  • Slide 3

A commitment to Africa

By strengthening our local network and tailoring our market approach to the needs of the African personal care industry, we give a commitment to the sub-Saharan African region.

We are now closer than ever to our customers in sub-Saharan Africa, offering on-site technical expertise and market insights to support them with their local development of tailor-made products for the specific needs of African skin and hair. As part of our ambitious plans, we established a new Personal Care Application Laboratory in Lagos, Nigeria, to serve the sub-Saharan African region. It is designed to offer formulation support and, based on BASF’s deep global expertise in hair and skin care performance testing, to expand and develop consumer-relevant claim support for the needs of consumers in sub-Saharan Africa. Our expanded presence reflects our belief in the future of the region's personal care market.

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African haircare

The unique African hair is typified by kinks and coils along the hair shaft, an elliptical cross-section, and fewer cuticle layers than other hair types. These characteristics make natural African hair more difficult to comb through and prone to breakage, necessitating a tailored care regimen to maintain healthy hair. Popular styles such as natural afro hair, chemically-relaxed hair, dreadlocked hair and the usage of styling tools e.g. flat irons, also call for specialty products.

 

More haircare products


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African skincare

African skin types have distinct characteristics such as a relatively high amount of protective melanin, skin lipids and sebum secretion, and a comparatively large pore area. An intensive and gentle cleansing combined with suitable skincare products can improve the skin texture by supporting the balance between moisture and sebum production.

 

Oil & Shine Control - Solutions for a radiant & lovely African skin