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Trends Spotlights

Oil meets Cleansing Care

trends-spotlights_sub6_content1

The trend

Cosmetics market sees a strong demand for cleansing products with mild and extra caring properties. This is one of the explanations why oil products have strongly expanded also in the facial cleansing segment. However, these gently cleansing products with a cared for after feel must not compromise cleansing efficiency. The amount of cleansing oil product launches in the worldwide market increased by 10% from 2010 to 2014*.

BASF ingredients allow to formulate cleansing oils which offer caring properties, skin softness as well as mild cleansing.


The BASF solution for your Cleansing Oil
Product NameProduct DescriptionClaim Hint
Myritol® 331Modified coconut oil that gives a good balancing sensory property for the formulation. Skin softness
Moisturization
Ecocert approved
From 100% natural, renewable feedstocks**
Plantapon® AFWater-free surfactant system that supports the rinse ability of the formula and gives a milky effect during the rinse. It has good solubilizing capability for oils and provides excellent foaming behavior. Pleasant skin feel after-use
Smooth, soft and mild
Helps to maintain skin moisture balance
Lipofructyl™ ArganOrganic Argan Oil for skin softness and moisturization. Skin softness
Moisturization
Ecocert approved
Organic
The BASF solution for your transparent conditioner with effect pigments
Myritol® 331
Product Desprition
Modified coconut oil that gives a good balancing sensory property for the formulation.
Claim Hint
Skin softness
Moisturization
Ecocert approved
From 100% natural, renewable feedstocks**
Plantapon® AF
Product Desprition
Water-free surfactant system that supports the rinse ability of the formula and gives a milky effect during the rinse. It has good solubilizing capability for oils and provides excellent foaming behavior.
Claim Hint
Pleasant skin feel after-use
Smooth, soft and mild
Helps to maintain skin moisture balance
Lipofructyl™ Argan
Product Desprition
Organic Argan Oil for skin softness and moisturization.
Claim Hint
Skin softness
Moisturization
Ecocert approved
Organic

*Mintel
**chemically processed, catalyst or reaction aids used

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