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Trends Spotlights

Moisturization meets Wet Skin

stage

The trend

Start moisturizing while you’re still in the shower: A new convenient moisturizing solution that leaves your skin smooth after shower!

BASF In-shower Body Lotion is immediately absorbed into the skin, leaving a nourishing and caring coating on the skin’s surface thanks to our Lamesoft® OD, without a sticky feeling. The In-Shower Body Lotion is designed to be used after rinsing off the shower gel, thus on wet skin leaving skin feeling hydrated and soft after towel drying.

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The BASF solutions for your In-shower Body Lotion
Product NameProduct DescriptionClaim Hint
Lamesoft® OD

The micro-emulsion for oil deposition on skin which is in this formulation responsible for the good rinseability of the In In-Shower Body Lotion
Luxurious, soft and mild skin feel

Detectable oil deposition and caring effect

Suitable for sensitive skin
Suitable for natural and organic cosmetics
Cosmedia® Ultragel 300
A cationic homo-polymer which delivers conditioning and enhances the sensory profile, while acting as a thickener for gel structures
Conditioning
Enhances the sensory profile
Thickening and stabilizing agent
Cegesoft® PS 6
A renewable-based alternative for paraffin oil which imparts a luxurious after feel and balances the emollient composition
Natural oil
Cosmos approved