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Trends Spotlights

Milk meets Hair Shampoo

milk_meets_hair_shampoo_stage

The trend

Because of their natural image, food ingredient based products are still highly attractive. Although milk proteins and the “milk story” are rather traditional in skin care, we do see hair milk shampoos in the market, to respond to the consumer need of soft textures.

The BASF Creamy Milk Shampoo gently cleanses and smoothens the hair. The caring formula with milk proteins combined with the pearlizer Euperlan® Bright gives your hair a healthy, smooth and brilliant effect. Based on the high performance conditioning combination of Dehyquart® Guar HP and the conditioner booster Plantasil® 4V, our formula improves wet hair combability, feel and shine.

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The BASF solutions for your Creamy Milk Shampoo
Product NameProduct DescriptionClaim Hint
Nutrilan® Milk
Hydrolyzed milk protein
Supports hair and scalp protection
Strengthens hair
Plantasil® 4V
Conditioning booster
High conditioning performance 
Effectiveness on damaged hair
Increases care effect 
Euperlan® Bright
Highly concentrated, pumpable dispersion of pearlizing agents and amphoteric surfactant
Cold processable
Easy handling
70% derived from renewable feedstocks
Can be considered for products with EU Ecolabel