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Trends Spotlights

Hydration Butter meets Body and Hair

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The trend

The moisturising claim, originally coming from the skin care segment, has found its consumers also in the hair care category. Butter, well-known for its very intense care of skin, is a new interesting format for hair treatment. The usage of an Intense Hydration Butter as a pre-shampoo treatment is part of a multi-step treatment routine, seen in hair care recently.

Natural positioning answers the growing market demand for natural and sustainable products. According to Kline, in Europe the 6% growth of natural cosmetics has significantly outpaced the average Personal Care market growth in 2013.

BASF ingredients allow to formulate body & hair butters with exotic and natural touch.


The BASF solution for your Body & Hair Butter
Product NameProduct DescriptionClaim Hint
Cetiol® SB 45Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect. Soft skin feel
Caring, Moisturizing
Exotic
Ecocert approved
From 100 % natural, renewable feedstocks**
Cetiol® CCThe ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience. Dry, velvet and soft skin feel
Ecocert approved
Cetiol® MMNatural based waxy emollient imparts body to the formulation and provides a dry skin feel. Dry skin feel
Ecocert approved
From 100 % natural, renewable feedstocks**
The BASF solution for your transparent conditioner with effect pigments
Cetiol® SB 45
Product Desprition
Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect.
Claim Hint
Soft skin feel
Caring, Moisturizing
Exotic
Ecocert approved
From 100 % natural, renewable feedstocks**
Cetiol® CC
Product Desprition
The ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience.
Claim Hint
Dry, velvet and soft skin feel
Ecocert approved
Cetiol® MM
Product Desprition
Natural based waxy emollient imparts body to the formulation and provides a dry skin feel.
Claim Hint
Dry skin feel
Ecocert approved
From 100 % natural, renewable feedstocks**

**chemically processed, catalyst or reaction aids used