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Protected 

Naturally beautiful, approachable and feminine

The Protected type is caring toward others and herself. She enjoys personal care as a moment of luxury and wellness, a way to regenerate and protect herself from the stress of day-to-day life. Her products must protect naturally. She increas­ingly values environmentally friendly, nature-based products using organically produced ingredients.

Personality
Gentle, sensitive, caring, understanding Sincere
Down-to-earth
Seeks harmony and security
Radiates inner balance

Emotional Profile
Cocooning (sense of comfort and contentment)
Well-adjusted, balanced
Warm, maternal

Functional demands
Healthy and beautiful hair
Sensitive care
Protection from environmental influences
Natural, healthy look
No animal testing
Eco-friendliness

Brand image
Good value for money
Natural cosmetics
Trustworthy, reliable

Attitudes
Pursues a healthy lifestyle
Pays attention to her body and seeks protection
Wants only natural ingredients

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