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  • Slide 3

Professional 

Classic styling, professional and well-groomed appearance

The Professional radiates quiet confidence with no need to show off. She takes life seriously and makes decisions intellectually. Her personal care products must offer highly effective performance based on scientific formulations. She demands best results with little effort.

Personality
Cultivated and in control
Restrained
Serious
Elegant, classic appearance
Efficient, structured, intellectual

Emotional Profile
Reserved
Serene
Intelligent
Values privacy

Functional demands
Highly technology-driven
Effective
Healthy look
UV protection

Brand image
Scientific, high-tech
Well-known
Classic
Trustworthy

Attitudes
Wants results with little effort
Expects best-possible effectiveness
Loyal to brands