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  • Slide 3

Energetic 

Strong and confident, but rough around the edges

The Energetic type demands innovative, ­fast-acting personal care products that help her cope with the stress of a very active everyday life and ensure a sensual, sexy look. A vibrant appearance is an expression of her personal ­freedom and independence.

Personality
Strong, bold, lively and vital
Rough edges
Rebellious
Active, athletic
Sexy
Independent and original

Emotional Profile
Bursting with life
Confident
Looking for new challenges, curious
Seductive, romantically assertive (comfortable making the first move)
Free, uninhibited, adventurous
One of a kind, not mainstream

Functional demands
Noticeable effectiveness
Long-lasting

Brand image
Up-to-date
Youthful and innovative

Attitudes
In your face Sense of freedom
Experiences life sensually
Demands distinctive, high-quality products

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