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  • Slide 3

Creative

Always on the go, always effortlessly good-looking

The Creative loves personal care products that let her experiment and create new looks. She doesn’t want to look perfect, but trouble-free and beautiful. She values easy handling and effectiveness to save time, effort and expense so she can create a new style and get ready for new adventures – anytime, anywhere.

Personality
Full of life
Wants to share the moment with others
Vivacious, spontaneous – doesn’t stick to plans
Visible energy focused on fun
Active, athletic, sassy, lively, upbeat

Emotional Profile
Lives in the here and now
Joyful
Carefree
Sensual
Hedonistic

Functional demands
Easy styling
Fast-acting

Brand image
Youthful
Eccentric
Sassy
Up-to-date

Attitudes
Sense of freedom
Open to new looks
Always ready to go