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  • Slide 3


Always on the go, always effortlessly good-looking

The Creative loves personal care products that let her experiment and create new looks. She doesn’t want to look perfect, but trouble-free and beautiful. She values easy handling and effectiveness to save time, effort and expense so she can create a new style and get ready for new adventures – anytime, anywhere.

Full of life
Wants to share the moment with others
Vivacious, spontaneous – doesn’t stick to plans
Visible energy focused on fun
Active, athletic, sassy, lively, upbeat

Emotional Profile
Lives in the here and now

Functional demands
Easy styling

Brand image

Sense of freedom
Open to new looks
Always ready to go

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