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  • Slide 3


Easy-going, genuine, naturally beautiful  

The Authentic values a healthy look and lifestyle. Family- and community-oriented, she seeks balance and stability. Her preferred personal care products are straightforward and practical, offering natural and healthy care, a natural look and protection against environmental influences.

Outgoing, sociable
Team player, sharing, inclusive
Positive, optimistic
Honest, open-hearted, receptive
Uncomplicated, down-to-earth

Emotional Profile
Values relationships

Functional demands
Healthy, natural look
Protection from environmental influences
Environmental compatibility

Brand image
Good value for money
Down-to-earth, genuine

Wants the best possible results with little effort
Sees beautiful hair as an expression of a healthy lifestyle

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