Inspired by life
It starts with four questions: What makes people buy products? Why do they buy them again? How do people grow to love products? What is the force that builds such strong connections between human beings and brands?
We want to think beyond our role as a pure ingredient supplier and support the product development process with knowledge of people’s innermost wishes. This quest for deeper insights continues to take us in various directions: we look into people, their psychology and their attitudes toward different product groups.