As the world emerges from the pandemic and its associated hardships, societies have gained a deeper sense of responsibility for individuals, the planet and future generations. There is a fundamental change of focus and an aspiration to create a better
world. Health and wellbeing as well as care for the environment form the new collective compass for decisions and day-to-day actions. Consumers increasingly question their own buying habits. More than ever, they realize the need to limit their impact,
reduce waste, be mindful in resource and energy consumption, and use products that are sourced and produced sustainably.
BASF Personal Care has achieved a lot in high-performance, sustainable cosmetic ingredients. But still not enough – together
with you, our customers, we are working to reach the next level. Now is the time to rethink, go beyond what has been possible, and connect with the future of beauty. Re_think is our commitment to the personal care market now and in the future. With a focus on health, sustainability and transparency, and in close cooperation with our customers, we will reform, reshape and reinvent personal care for a sustainable future.