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Skin - simply feel good

Being mindful of yourself, leaving your cares behind – there’s often too little place for these things in our hectic daily life.

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. When you feel the cool water on your bare feet, you know you’ve left the daily routine behind.

Click through our little skin cosmos and learn interesting facts from the world of skin, skin care, trends and research.

  • 01

    Well aging

    Away from anti-aging and towards well-aging. Beauty really has nothing to do with age. But all the more with care, self-esteem and psyche. Feel comfortable and have fun doing it.

  • 02

    Trends & research

    Emotions play a big part. Desires and needs as well. But trends and innovations also belong in the skin world. When looking to the future, a look back into history cannot be missing.

  • 03

    The skin

    Healthy color, as flawless as possible, without wrinkles - beautiful skin is desirable for many people. It is ingeniously constructed through evolution. The skin: The largest organ in our body and the organ in direct contact with our surrounding environment.

Whats new?

Was ist neu?

  • Trends & research

    A benefit of doing without water

    For a long time now, the focus in the cosmetics industry has not been restricted to just how a product performs. Manufacturers and producers are looking at the bigger picture. In this area, BASF is a trailblazer and pioneer — especially when it comes to water.

  • Trends & research

    Laughing is healthy

    If someone says you should do more exercise to look fitter, younger and healthier, wouldn't you immediately think of areas like legs, bum and tum? Likely everyone does. When you're thinking about your inner balance, yoga springs to mind. Exercise and workouts for your face? Not so often.

  • Trends & research

    Even for polymers: being organic makes all the difference

    When talking about plastic and synthetic materials, there is no avoiding the topics of sustainability and environmental protection. This applies equally in the cosmetics industry. Sustainability is more important to consumers than ever. But it’s important to know that not all plastics are equal.

  • Trends & research

    COVID-19: A crisis raises awareness

    Coronavirus, COVID-19, pandemic. The virus has not just kept the whole world guessing. It has also changed the world. COVID-19 has left its mark on cosmetics and personal care as well. Some trends are in fact positive. Positive meaning good, not positive meaning an infection.

  • Trends & research

    Skin health above the rooftops in the city

    Why do I need to protect my skin? Consumers keep wondering about more and more issues and expect to receive clear answers and solutions. Our approach offers solutions before the questions even arise. For our customers and for consumers.

  • Well Aging

    Men also need to take care of their skin

    Skin care and facial care are well worth the effort. There's no doubt about it. No matter whether you are male or female. Because, despite all the differences between men’s skin and women’s skin, the reasons why skincare is worthwhile remain the same.

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