EN | DE
1800x720 2019_09_BASF_03_Sunset_0010

Skin - simply feel good

Being mindful of yourself, leaving your cares behind – there’s often too little place for these things in our hectic daily life.

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. When you feel the cool water on your bare feet, you know you’ve left the daily routine behind.

Click through our little skin cosmos and learn interesting facts from the world of skin, skin care, trends and research.

  • 01

    Well aging

    Away from anti-aging and towards well-aging. Beauty really has nothing to do with age. But all the more with care, self-esteem and psyche. Feel comfortable and have fun doing it.

  • 02

    Trends & research

    Emotions play a big part. Desires and needs as well. But trends and innovations also belong in the skin world. When looking to the future, a look back into history cannot be missing.

  • 03

    The skin

    Healthy color, as flawless as possible, without wrinkles - beautiful skin is desirable for many people. It is ingeniously constructed through evolution. The skin: The largest organ in our body and the organ in direct contact with our surrounding environment.

Whats new?

Was ist neu?

  • Trends & research

    COVID-19: A crisis raises awareness

    Coronavirus, COVID-19, pandemic. The virus has not just kept the whole world guessing. It has also changed the world. COVID-19 has left its mark on cosmetics and personal care as well. Some trends are in fact positive. Positive meaning good, not positive meaning an infection.

  • Trends & research

    Skin health above the rooftops in the city

    Why do I need to protect my skin? Consumers keep wondering about more and more issues and expect to receive clear answers and solutions. Our approach offers solutions before the questions even arise. For our customers and for consumers.

  • Well Aging

    Men also need to take care of their skin

    Skin care and facial care are well worth the effort. There's no doubt about it. No matter whether you are male or female. Because, despite all the differences between men’s skin and women’s skin, the reasons why skincare is worthwhile remain the same.

  • Trends & research

    The desire for the positive

    Beauty comes from within. A saying that has been tried and tested many times, but is still true. Anyone who feels comfortable and happy also exudes this. Their appearance is different, more positive.

  • Trends & research

    Inclusive Beauty – There are no standards for beauty

    Everyone is unique. Our needs and our bodies are our own, as is the way we perceive beauty. What's more: beauty itself is unique. It is, as the saying goes, in the eye of the beholder.

  • Trends & research

    Put through their paces – testing methods for cosmetic ingredients

    How do I know my anti-wrinkle cream is as good as its word? The answer is simple: the active ingredients contained in the cream that are responsible for this effect have been scientifically tested for their efficacy before the product landed on the store shelf. 

Our Highlights

Social Media