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Concepts

Focused on market trends

From body and hair care to sun protection and oral hygiene – the world of cosmetics is multifaceted. BASF’s Care Creations™ makes it simple, with ingredients for every product category and market segment. Our concepts embody market insights and science excellence in perfect balance as a strong basis for your individual formulations and marketing approach.
As diverse as our concepts are, they share one common trait: by drawing inspiration from life, each one addresses a real and identifiable consumer need – and opens up significant potential for your success.

Look at the individual product categories to find out more about what our concepts can do for you. For more inspiration explore our products and formulations.

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