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Hair Styling Fashion Trends

Products that are in step with the latest fashions

Global fashions are varied and ever-changing – and people want hairstyles to match their favorite trends. BASF trend scouts keep a close eye on developments, enabling us to create products that meet fashion needs.

Our concept Hair styling Fashion Trends demonstrates how our knowledge and technology can support you in developing Hair styling products that tap into the power of lifestyle trends and fashions. Take advantage of our portfolio to boost the performance and emotional appeal of your products.