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    Trends Spotlights

    Shaving meets Wo’Men Body Wash

    shaving_meets_women_body_wash

    The trend

    Make your beauty routine quicker and easier with your shower and shave treatment in one step. This Wash, Shave and Go set includes the essential cleaning and shaving products you need to stay fresh.

    The BASF Shower n Shave is a unique gel that delivers the convenience of a cleanser and shaving cream in one product. It leaves your skin feeling fresh, clean and smooth. Thanks to Dehyton® PK 45 and Lipofructyl® Argan, the BASF Shower n Shave gently cleanses and softens the skin producing an extremely dense and creamy foam, making shaving easier without irritating the skin. Women will feel embraced by the soft creaminess of the foam leaving skin fresh, clean and smooth.

    Another formula was designed for men shaving: The BASF Shaving Gel for Men. This formula makes razor gliding easier and contains Dehyton® PK 45 for improved rinse-off. Men will love its use quickness and efficacy.

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    The BASF solution for your Shower n Shave
    Product NameProduct DescriptionClaim Hint
    Dehyquart® Guar N
    Conditioning polymer with optimized cost-in-use. For all kind of opaque and pearlized rinse-off formulations.
    Improves skin feel
    Improvement of foam quality
    Suitable for opaque formulations
    Dehyton® PK 45
    Skin compatible amphoteric surfactant that can be used to reduce the irritation potential of traditional primary surfactants
    Excellent dermatological properties due to very low irritation levels under use conditions
    Foam booster and viscosity builder
    From 100% plant derived, renewable feedstocks
    Suitable for sulfate-free solutions
    Euperlan® PK 1200
    This pearlescent concentrate for body and hair cleansing is cold processable and can be introduce in direct addition in any part of the process.
    >70% derived from natural, renewable feedstocks
    Suitable for sulfate-free solutions
    Suitable for EO- and PEG- free solutions
    Can be considered for EU Ecolabel and Nordic Ecolabel
    Lipofructyl® Argan LS 9779
    Prepared by a 100% women cooperative network, this oil penetrates rapidly without leaving an oily or shiny effect but an extraordinary softness and sensory skin feeling. It nourishes dry skin by helping to restore the skin barrier and it is a sebo-regulator for greasy skin.
    Approved by COSMOS



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