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    Trends Spotlights

    Peel Off Mask meets Face


    The trend

    Face masks – a category that had been in decline or facing stagnant growth in most of Western Europe and North America, but is now experiencing a revival around the world. While face masks are a regular feature in Asian consumers’ skin care regimes, the media’s heavy coverage of the product’s importance in China and Korea has influenced beauty advocates around the world to rediscover this category.

    BASF Peel Off Mask is a very innovative 2 in 1 mask formula. First container contains the oil phase and second one the water phase of the formula. To create your own and one shot mask, add the water phase into the oil phase and mix it during one minute till a cream texture appears. Apply the creamy mask to your face avoiding eyes, wait for 15-20 minutes and enjoy your film mask!

    BASF Peel Off Mask is made with Hydagen® 558P, an algae-based, natural rheology modifier, that leaves your skin supple, soft and intensely hydrated.

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    The BASF solution for your Peel Off Mask
    Product NameProduct DescriptionClaim Hint
    Hydagen® 558P
    Natural rheology modifier and sensorial enhancer
    Hydrated and supple skin afterfeel
    Radiant skin feeling
    Vegetable origin
    Non GMO source and process
    Cold processable
    Cetiol® CC
    The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.
    Dry, velvet and soft skin feel
    Approved by COSMOS
    >70% derived from natural, renewable feedstocks
    Cosmedia® Gel CC
    Emulsion stabilizer and suspending agent
    Nice sensorial properties
    Improve spreadability for skin care products
    Rheocare® XGN
    Excellent thickener and stabilizer for emulsions and surfactant based formulations, it permits a crystal clear aspect in water
    From 100% plant derived, renewable feedstocks, not preserved
    Cold processable
    Alternative to PEG containing thickeners, suitable for natural oriented concepts
    Recommended for concepts acc. to COSMOS, NATRUE

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