The trend

Face masks – a category that had been in decline or facing stagnant growth in most of Western Europe and North America, but is now experiencing a revival around the world. While face masks are a regular feature in Asian consumers’ skin care regimes, the media’s heavy coverage of the product’s importance in China and Korea has influenced beauty advocates around the world to rediscover this category.

BASF Peel Off Mask is a very innovative 2 in 1 mask formula. First container contains the oil phase and second one the water phase of the formula. To create your own and one shot mask, add the water phase into the oil phase and mix it during one minute till a cream texture appears. Apply the creamy mask to your face avoiding eyes, wait for 15-20 minutes and enjoy your film mask!

BASF Peel Off Mask is made with Hydagen® 558P, an algae-based, natural rheology modifier, that leaves your skin supple, soft and intensely hydrated.

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