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    Trends Spotlights

    Oil meets Cleansing Care

    trends-spotlights_sub6_content1

    The trend

    Cosmetics market sees a strong demand for cleansing products with mild and extra caring properties. This is one of the explanations why oil products have strongly expanded also in the facial cleansing segment. However, these gently cleansing products with a cared for after feel must not compromise cleansing efficiency. The amount of cleansing oil product launches in the worldwide market increased by 10% from 2010 to 2014*. BASF ingredients allow to formulate cleansing oils which offer caring properties, skin softness as well as mild cleansing.

    The BASF solution for your Cleansing Oil
    Product NameProduct DescriptionClaim Hint
    Myritol® 331Modified coconut oil that gives a good balancing sensory property for the formulation. Skin softness
    Moisturization
    Ecocert approved
    From 100% natural, renewable feedstocks**
    Plantapon® AFWater-free surfactant system that supports the rinse ability of the formula and gives a milky effect during the rinse. It has good solubilizing capability for oils and provides excellent foaming behavior. Pleasant skin feel after-use
    Smooth, soft and mild
    Helps to maintain skin moisture balance
    Lipofructyl™ ArganOrganic Argan Oil for skin softness and moisturization. Skin softness
    Moisturization
    Ecocert approved
    Organic
    The BASF solution for your transparent conditioner with effect pigments
    Myritol® 331
    Product Desprition
    Modified coconut oil that gives a good balancing sensory property for the formulation.
    Claim Hint
    Skin softness
    Moisturization
    Ecocert approved
    From 100% natural, renewable feedstocks**
    Plantapon® AF
    Product Desprition
    Water-free surfactant system that supports the rinse ability of the formula and gives a milky effect during the rinse. It has good solubilizing capability for oils and provides excellent foaming behavior.
    Claim Hint
    Pleasant skin feel after-use
    Smooth, soft and mild
    Helps to maintain skin moisture balance
    Lipofructyl™ Argan
    Product Desprition
    Organic Argan Oil for skin softness and moisturization.
    Claim Hint
    Skin softness
    Moisturization
    Ecocert approved
    Organic

    *Mintel
    **chemically processed, catalyst or reaction aids used

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