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    Trends Spotlights

    Multitasking meets Face Care


    The trend

    Multitaskers, this new trend in cosmetics is confirmed. Consumers on the go are looking for skincare products addressing their skin care concerns with a single product. They ask for easy, efficient and cost effective all in one products. Attractiveness of these new multipurpose products comes from their new simplicity.

    The BASF 3 in 1 Face Cream can be used as a smoothing caring day cream, as an enveloping and comforting night cream and/or as a recovering and nourishing face mask. The formula is based on the natural cream base Emulgade® PL 68/50. In combination with Rheocare® XGN, Cosmedia® Ace and Eumulgin® SG a robust system with a creamy appearance is provided. Cetiol® SB 45, a special shea butter, cares for the skin with silky and protective after-feel. The Melhydran® active ingredient, a honey extract with NMF-like composition and water-binding effects supports the skin moisturization.

    BASF 3 in 1 Face Cream, a natural well-being experience during your day or night care routine.

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    The BASF solution for your 3 in 1 Face Cream
    Product NameProduct DescriptionClaim Hint
    Eumulgin® SG
    The O/W emulsifier with the strength of a diamond
    Strong O/W emulsifier at low concentrations
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Suitable for EO-free solutions
    Rheocare® XGN
    Excellent thickener and stabilizer for emulsions and surfactant based formulations, it permits a crystal clear aspect in water.
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Emulgade® PL 68/50
    A natural self-emulsifying O/W cream base
    Supports skin softness
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Suitable for EO-free solutions
    Cetiol® SB 45
    Shea Butter
    Soft and pleasant long term skin feel
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Melhydran® LS 9876
    Honey extract with water attracting properties for skin
    Obtained by gentle purification of natural honey
    Healthy, caring, natural and nutritious
    Skin moisturization via NMF-like mechanism

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