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    Trends Spotlights

    Multitasking meets Face Care

    multitasking_meets_face_care

    The trend

    Multitaskers, this new trend in cosmetics is confirmed. Consumers on the go are looking for skincare products addressing their skin care concerns with a single product. They ask for easy, efficient and cost effective all in one products. Attractiveness of these new multipurpose products comes from their new simplicity.

    The BASF 3 in 1 Face Cream can be used as a smoothing caring day cream, as an enveloping and comforting night cream and/or as a recovering and nourishing face mask. The formula is based on the natural cream base Emulgade® PL 68/50. In combination with Rheocare® XGN, Cosmedia® Ace and Eumulgin® SG a robust system with a creamy appearance is provided. Cetiol® SB 45, a special shea butter, cares for the skin with silky and protective after-feel. The Melhydran® active ingredient, a honey extract with NMF-like composition and water-binding effects supports the skin moisturization.

    BASF 3 in 1 Face Cream, a natural well-being experience during your day or night care routine.

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    The BASF solution for your 3 in 1 Face Cream
    Product NameProduct DescriptionClaim Hint
    Eumulgin® SG
    The O/W emulsifier with the strength of a diamond
    Strong O/W emulsifier at low concentrations
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Suitable for EO-free solutions
    Rheocare® XGN
    Excellent thickener and stabilizer for emulsions and surfactant based formulations, it permits a crystal clear aspect in water.
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Vegan
    Emulgade® PL 68/50
    A natural self-emulsifying O/W cream base
    Supports skin softness
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Suitable for EO-free solutions
    Cetiol® SB 45
    Shea Butter
    Soft and pleasant long term skin feel
    100% derived from natural, renewable feedstocks
    Approved by COSMOS
    Melhydran® LS 9876
    Honey extract with water attracting properties for skin
    Obtained by gentle purification of natural honey
    Healthy, caring, natural and nutritious
    Skin moisturization via NMF-like mechanism



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