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    Trends Spotlights

    Milk meets Hair Shampoo


    The trend

    Because of their natural image, food ingredient based products are still highly attractive. Although milk proteins and the “milk story” are rather traditional in skin care, we do see hair milk shampoos in the market, to respond to the consumer need of soft textures.

    The BASF Creamy Milk Shampoo gently cleanses and smoothens the hair. The caring formula with milk proteins combined with the pearlizer Euperlan® Bright gives your hair a healthy, smooth and brilliant effect. Based on the high performance conditioning combination of Dehyquart® Guar HP and the conditioner booster Plantasil® 4V, our formula improves wet hair combability, feel and shine.

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    The BASF solutions for your Creamy Milk Shampoo
    Product NameProduct DescriptionClaim Hint
    Nutrilan® Milk
    Hydrolyzed milk protein
    Supports hair and scalp protection
    Strengthens hair
    Plantasil® 4V
    Conditioning booster
    High conditioning performance 
    Effectiveness on damaged hair
    Increases care effect 
    Euperlan® Bright
    Highly concentrated, pumpable dispersion of pearlizing agents and amphoteric surfactant
    Cold processable
    Easy handling
    70% derived from renewable feedstocks
    Can be considered for products with EU Ecolabel

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