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    Trends Spotlights

    Low Shampoo meets Conditioner

    low_shampoo_meets_conditioner_stage

    The trend

    The cleansing conditioner trend still replies to consumer expectations who are looking for an unique product that looks and acts like a conventional emulsion conditioner but has the additional benefit of a mild cleansing shampoo.

    The BASF Cleansing Conditioner formula is a cleansing and conditioning creamy texture. Our formula combines mild surfactant as Plantacare® 818UP, an effective cationic conditioning agent as Dehyquart® A-CA and an elegant emollient as Cetiol® OE, responsible for the gentle care and cleansing effect. The BASF Cleansing Conditioner formula is proven to present better sensory properties than important benchmarks.

    Our new Cleansing Foam Conditioner is formulated as a trendy aerosol.

    Read More

    The BASF solutions for your Cleansing Conditioner
    Product NameProduct DescriptionClaim Hint
    Plantacare® 818 UP
    Is a special nonionic surfactant obtained from renewable, plant-derived feedstocks. It stands for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.
    Mild cleansing
    Approved by COSMOS
    100% derived from natural, renewable feedstocks
    Dehyquart® A-CA
    A well-known and highly effective cationic conditioning agent.
    Conditioning
    Cetiol® OE
    A light and elegant emollient supporting care effects by a silky, smooth touch.
    Silky feeling
    Smooth touch
    Approved by COSMOS

     

    * 100% derived from renewable feedstocks 

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