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    Trends Spotlights

    Hydration Butter meets Body and Hair

    trends-spotlights_sub5_content1

    The trend

    The moisturising claim, originally coming from the skin care segment, has found its consumers also in the hair care category. Butter, well-known for its very intense care of skin, is a new interesting format for hair treatment. The usage of an Intense Hydration Butter as a pre-shampoo treatment is part of a multi-step treatment routine, seen in hair care recently.

    Natural positioning answers the growing market demand for natural and sustainable products. According to Kline, in Europe the 6% growth of natural cosmetics has significantly outpaced the average Personal Care market growth in 2013.

    BASF ingredients allow to formulate body & hair butters with exotic and natural touch.

    The BASF solution for your Body & Hair Butter
    Product NameProduct DescriptionClaim Hint
    Cetiol® SB 45Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect. Soft skin feel
    Caring, Moisturizing
    Exotic
    Ecocert approved
    From 100 % natural, renewable feedstocks**
    Cetiol® CCThe ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience. Dry, velvet and soft skin feel
    Ecocert approved
    Cetiol® MMNatural based waxy emollient imparts body to the formulation and provides a dry skin feel. Dry skin feel
    Ecocert approved
    From 100 % natural, renewable feedstocks**
    The BASF solution for your transparent conditioner with effect pigments
    Cetiol® SB 45
    Product Desprition
    Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect.
    Claim Hint
    Soft skin feel
    Caring, Moisturizing
    Exotic
    Ecocert approved
    From 100 % natural, renewable feedstocks**
    Cetiol® CC
    Product Desprition
    The ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience.
    Claim Hint
    Dry, velvet and soft skin feel
    Ecocert approved
    Cetiol® MM
    Product Desprition
    Natural based waxy emollient imparts body to the formulation and provides a dry skin feel.
    Claim Hint
    Dry skin feel
    Ecocert approved
    From 100 % natural, renewable feedstocks**

    **chemically processed, catalyst or reaction aids used

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