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    Trends Spotlights

    Hair Care meets microbiome balance

    hair_care_meets_microbiome_balance

    The trend

    Within the world of skincare, consumers are embracing prebiotic and probiotic ingredients in microbiome skincare as a means of bolstering the body's first line of defense.

     

    As it happened with other trends evolving from skincare before, also biotic beauty will appear in hair care products helping to protect the scalp microbiome for healthier and smoother hair.

     

    Our Prebiotic Balancing Shampoo Hair & Scalp is one of the first to enroll in this trend. It contains our new active ingredient SCALPOSINE™ which is proven to soothe and purify the scalp by decreasing the production of sebum and replenishing beneficial microbiota. In addition, the recipe contains efficient alternatives to sulfate surfactants with Plantacare® 2000 UP and Plantapon® ACG 50, which are as well approved ingredients according to the Cosmos Standard.

     

    It's time to “skinify” your hair care ritual with this precursor microbiome friendly shampoo!

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