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    Trends Spotlights

    Hair care meets Micellar Shampoo


    The trend

    Micellar technology has been a mainstay of the beauty world for years and this claim is now being used in shampoo. Based on the same principle as the famous micellar cleansing water, the micellar shampoo is designed to gently remove dirt from the tresses and scalp, providing a deep clean that’s suitable for everyday use.

    The BASF Micellar shampoo offers a new type of hair cleansing experience that gently washes away dirt, grit, and pollution. The combination of our mild hair protecting surfactant and the Puricare® POE LS 9727 that reduces damage of the hair fiber, keeps the hair fresh and clean. This BASF sulfate-free formula provides an excellent result on wet combing performance.

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    The BASF solution for your Micellar Shampoo
    Product NameProduct DescriptionClaim Hint
    Plantacare® 818 UP
    A nonionic surfactant standing for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.
    Outstanding and proven mildness
    Mild and natural hair protecting surfactant
    Excellent foaming and cleansing properties
    Approved by COSMOS
    100% derived from natural, renewable feedstocks
    Dehyton® PK 45
    Very mild amphoteric surfactant that reduces irritation level of primary surfactants
    Excellent dermatological properties due to very low irritation level
    Foam booster and viscosity builder
    Suitable for sulfate-free solutions
    Puricare® POE LS 9727
    Seed extract of the Moringa "miracle tree"
    Reduces structural damages of the hair fiber by environmental impacts and maintains combability
    Can form a protective film on the hair fiber that repels dust particles
    Provides a conditioning and strengthening effect

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