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    Trends Spotlights

    Beard meets soothing care


    The trend

    Men’s faces require efficient care – be they freshly shaven or displaying a beard variety from designer stubble, three day’s beard to full beard. They need relief from stubble itching, dryness, feeling of tension… Men are increasingly looking for face care products that help to avoid skin irritation, while providing smoothness and softness for skin and beard.


    Soothing Balm for Men is a natural inspired formula made without synthetic polymers, to apply after cleansing or directly after shaving.


    BASF’s new active ingredient, Hydrasensyl® Glucan, moisturizes, smoothes and soothes the skin, for an instantly and durably hydrated skin. Our high quality emollient Cetiol® RLF, in association with Cetiol® 868 and Eutanol®G, helps to obtain a well-balanced skin feel.


    Make face care a wellness experience with BASF’s new formula Soothing Balm for Men.

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