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    Trends Spotlights

    Argan Shake meets Hair

    trends-spotlights_sub3_content1

    The trend

    Hair oils are very popular products in the hair care market, especially because they are highly versatile in application and show fast positive results. Hair oils without silicones offer similar benefits compared to regular hair oils and are more eco-friendly. Some hair oils without silicones have been launched by different brands over the last years. These products often promise not only nourishment for hair, but also shine and smoothness.

    The BASF solution Argan Shake is a biphasic hair conditioner providing outer and inner care. The oil phase acts on the hair’s surface, while the micro-protein in the water phase penetrates the hair to protect it from within. It also includes effect pigments to add radiance. Ideal for rounding off the experience of total care.


    The BASF solution for your Hair Oil
    Product NameProduct DescriptionClaim Hint
    Cetiol® C 5100% natural-based fast spreading emollient providing silicone-like after feel. Smoothness
    Ecocert approved
    From 100 % natural, renewable feedstocks**
    Gluadin® WLM BenzMicro-protein for Hair Care. Deep hair penetration, strengthens, repairs and protects from within. Soothes and calms irritated skin by a proven anti-inflammatory effect. Deep hair penetration, protection & repair
    Ecocert, BDIH, Natrue & Cosmos approved
    From 100 % natural, renewable feedstocks**
    Lipofructyl™ ArganA precious oil, the beauty secret of Maroccan women. Rich in polyunsaturated fatty alcohols and natural tocopherols, our organic and fair trade Argan Oil gives hair its brightness, softness and silky appearance. Hair brightness & softness
    Silky appearance
    Ecocert approved
    Organic
    Reflecks™Effect pigments in Gilded Gold and Blazing Bronze that boost the hair radiance. Golden shimmering radiance
    Bronze shimmering radiance
    The BASF solution for your transparent conditioner with effect pigments
    Cetiol® C 5
    Product Desprition
    100% natural-based fast spreading emollient providing silicone-like after feel.
    Claim Hint
    Smoothness
    Ecocert approved
    From 100 % natural, renewable feedstocks**
    Gluadin® WLM Benz
    Product Desprition
    Micro-protein for Hair Care. Deep hair penetration, strengthens, repairs and protects from within. Soothes and calms irritated skin by a proven anti-inflammatory effect.
    Claim Hint
    Deep hair penetration, protection & repair
    Ecocert, BDIH, Natrue & Cosmos approved
    From 100 % natural, renewable feedstocks**
    Lipofructyl™ Argan
    Product Desprition
    A precious oil, the beauty secret of Maroccan women. Rich in polyunsaturated fatty alcohols and natural tocopherols, our organic and fair trade Argan Oil gives hair its brightness, softness and silky appearance.
    Claim Hint
    Hair brightness & softness
    Silky appearance Ecocert approved
    Organic
    Reflecks™
    Product Desprition
    Effect pigments in Gilded Gold and Blazing Bronze that boost the hair radiance.
    Claim Hint
    Golden shimmering radiance
    Bronze shimmering radiance

    **chemically processed, catalyst or reaction aids used

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