Spotlight on trends
Catching trends in personal care
Consumer personal care trends go hand-in-hand with the latest developments in terms of performance and sensory profile. BASF’s Care Creations® puts the spotlight on innovative concepts that match current global trends with huge market potential.
- Face Care meets Boosting Effect
- Face Care meets Mature Skin
- Hair Mask meets Hair Breakage
- Micellar Water meets Instant Foam
- Moisturization meets Wet Skin
- Milk meets Hair Shampoo
- Mist Water meets Sun Protection
- Sensitive meets Face Care
- Jelly & Shimmer meets Conditioner
- Hydration Butter meets Body and Hair
- Argan Shake meets hair
- Spray & Care meets Body
- Dry Oil & Shimmer meets Body & Hair
- Oil meets Cleansing Care
- Low Shampoo meets Conditioner
- Oil meets Beard Care
- Moisturization meets Tattooed Skin
- Mask meets Exfoliation