Spotlight on trends
Catching trends in personal care
Consumer personal care trends go hand-in-hand with the latest developments in terms of performance and sensory profile. BASF’s Care Creations® puts the spotlight on innovative concepts that match current global trends with huge market potential.
- Styling meets Transforming Textures
- Body Care meets Wellbeing trend
- Hair Care meets Zero Waste trend
- Body Wash meets Naturalness
- Cleansing Care meets purifying ingredients
- Shower Gel meets waterless trend
- Nail polish meets cocooning time
- Hair Care meets microbiome balance
- Emulsion meets multi protection
- Beard meets soothing care
- Sun Care meets Protective Water
- Body Care meets Anti-Ageing
- Cleansing Butter meets Face Care
- Spray meets Mask
- Bi-phase meets Body Wash
- Peel Off Mask meets Face
- Mask meets Hair Care
- Shaving meets Wo’Men Body Wash
- Exfoliating Gum meets Body Care
- Multitasking meets Face Care
- Sugar meets Body Peeling
- Peeling meets Night Care
- Hair meets Protection
- Face Care meets Bi-Phase
- Body Care meets Mousse
- Conditioner meets Caring Effect
- Hair care meets Micellar Shampoo
- Face meets Liquid Care
- Face Care meets Mature Skin
- Hair Mask meets Hair Breakage
- Micellar Water meets Instant Foam
- Moisturization meets Wet Skin
- Milk meets Hair Shampoo
- Mist Water meets Sun Protection
- Sensitive meets Face Care
- Jelly & Shimmer meets Conditioner
- Hydration Butter meets Body and Hair
- Argan Shake meets hair
- Spray & Care meets Body
- Dry Oil & Shimmer meets Body & Hair
- Oil meets Cleansing Care
- Low Shampoo meets Conditioner
- Oil meets Beard Care
- Moisturization meets Tattooed Skin
- Mask meets Exfoliation
- Face Care meets Boosting Effect