Hair care meets Micellar Shampoo
Micellar technology has been a mainstay of the beauty world for years and this claim is now being used in shampoo. Based on the same principle as the famous micellar cleansing water, the micellar shampoo is designed to gently remove dirt from the tresses
and scalp, providing a deep clean that’s suitable for everyday use.
The BASF Micellar shampoo offers a new type of hair cleansing experience that gently washes away dirt, grit, and pollution. The combination
of our mild hair protecting surfactant and the Puricare® POE LS 9727 that reduces damage of the hair fiber, keeps the hair fresh and clean. This BASF sulfate-free formula provides an excellent result on wet combing performance.
| Product Name | Product Description | Claim Hint |
|---|---|---|
| Plantacare® 818 UP | A nonionic surfactant standing for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.
| Outstanding and proven mildness
Mild and natural hair protecting surfactant Excellent foaming and cleansing properties Approved by COSMOS 100% derived from natural, renewable feedstocks |
| Dehyton® PK 45 | Very mild amphoteric surfactant that reduces irritation level of primary surfactants
| Excellent dermatological properties due to very low irritation level
Foam booster and viscosity builder Suitable for sulfate-free solutions |
| Puricare® POE LS 9727 | Seed extract of the Moringa "miracle tree"
| Reduces structural damages of the hair fiber by environmental impacts and maintains combability
Can form a protective film on the hair fiber that repels dust particles Provides a conditioning and strengthening effect |
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