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    • Slide 3
    Back to Overview Concepts

    The Solid Collection

    BASF´s Answer on the water-free Trend

    The growing interest in sustainable products and the increasing awareness of resource-friendly technologies have significantly contributed to the greater use of water-free formulations. BASF presents a collection of those products such as an easy foaming shampoo, solid conditioners, a cream shower bar and more. Choosing the right ingredients is essential to obtain the same properties as conventional, diluted personal care products.

    Rising Market Trend

    • Solid formats: Shampoos, Shampoo Bars, Shower Bars…
    • No “soap” - contain typical ingredients found in liquid personal care rinse-off formulations

    Market Drivers

    • “Zero Waste” trend, “Packaging-free” (Lush), Reduction of packaging/waste, Alternative packaging
    • Increasing awareness for environmentally friendly products, 100% ecological products
    • Natural cosmetics / Natural ingredients / Vegan
    • Economics compared to classical liquid formats (e.g. “lasts 2x / 4x… longer”; or “for 30 showers”)
    • Convenience, “on the go” product, easy transport

    Please contact us for more information about Cosmos conform formulations.

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