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    • Slide 3
    Back to Overview Concepts

    The Color of Clean

    Making cleanliness visible


    Awareness of the need for hand hygiene has increased greatly. Yet not all consumers are always sure whether they have sufficiently cleansed all areas of their hands and, subsequently, thoroughly rinsed the liquid cleansing off.
    The Color of Clean concept makes it easy: the colored hand-wash formulations allow the user to see at a glance if any part of the hands has been left out. When rinsing, it’s easy to check whether all residue of the colored product is gone. The playful process of coloring the hands and making the color vanish is predestined to appeal to children, supporting hand hygiene education.
    Proper hand washing in three steps with the Color of Clean:

    • Lather and scrub for at least 20 seconds, ensuring all parts of the hands are colored
    • Rinse until all color is gone
    • Dry and check whether any residual color shows on the towel

    Six different formulations in a choice of blue or pink offer gentle and caring cleansing thanks to our skin-friendly emollients. The concept not only addresses the pandemic-related need for hygiene, but also fulfills long-term consumer demands for support in preventing the spread of germs. Take advantage of this topical and permanently relevant concept – and make proper hand washing easy as child’s play.




    The color of clean Performance according to indicators

    Test methods developed to check the performance and possible impacts on hands & towel when using our liquid cleansings of the color of clean.

    • Color Indicator for application: Visibility of full coverage
    • Color Indicator for proper rinsing: Ensuring complete rinse-off
    • Color Indicator to prove proper rinsing: Proving complete rinse-off by no color transfer to towel

    Teaching hygienic hand washing process by using color indicators

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