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Personal Care Homepage
Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.
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Overview
Market Segments
Market Segments

Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.
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Overview
Products & Formulations
Products & Formulations

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.
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Overview
Concepts & Trends
Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.
Read more
- Concepts
- Trend Spotlights
Overview
Core Competencies
Core Competencies

Our strategy, your advantage. We aim to be the world’s favorite solution provider.
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Overview
Open Innovation
Open Innovation

An open invitation to open innovation. Together we will innovate personal care.
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- Biodegradable solutions for personal care products
- Defoamer for skin leave-on applications
Overview
Sustainability
Sustainability

We care for the world in which we live. Caring is in our nature and deeply rooted in our DNA. That is why we are committed to caring for the world in which we live and work.
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Overview
News & Media
News & Media

Always up-to-date: Looking for the latest global news, photos, publications and upcoming events? Our newsroom offers you an easy access to the information you need.
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Overview
About us

About us

Here at BASF Personal Care, we make a promise to you as our customer to deliver solutions that fill your story with life.
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Personal Care Homepage
My Account

This is your account dashboard. Here you will find an overview of your bookmarks, previously submitted sample requests or individually created digital product catalogs.
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My favorites

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Sample Request History
Sample Request History

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Skin-to-Soul Care

Slowing it all down…

“Slowing down” once in a while with mindful application of skin treatments can be one simple way to contribute to physical and mental health, essential to compensate for our busy daily lives.

Intensify the emotional experience of your skin care applications based on Cream-to-Oil technology and transform your skin care routine into exceptional and long-lasting well-being moments for both, your SKIN and your SOUL. Reveal our next generation Cream-to-Oil formulary providing various new applications and concept proposals from extra care, enhanced sun protection to new sensorial dimensions of natural, COSMOS conform cosmetics.