BASF Logo Care Creations Logo
Exit Emollient Jockey

Sample Order

There are currently no samples in your basket.

    • Slide 3
    Back to Overview Concepts

    Personalized Cosmetics –

    Using the whole to write great consumer stories

    You and your cosmetic products have a story to tell, and BASF’s Care Creations® is there to help you tell it.

    Alongside demand for sustainability and ethical business practices, we see the wish for individual expression as one of the key megatrends shaping cosmetics. Beauty and health are increasingly becoming one, as people become more aware of their inner needs.

    We are your enablers for solutions that write the next chapter in your brand’s success story. With personalized formulations and matching ingredients, we support you in creating products that meet today’s and tomorrow’s consumer needs and become part of your customers’ personal stories. Now, we go one step further. With our new personalized cosmetic concepts, you can give consumers access to the alphabet to compose tailor-made products for themselves.

    Ingredients from A to Z enable them to write their own individual stories. Unique and personal to fit their needs and wishes. Let’s open a new chapter in personalized cosmetics.

    Every story matters.

    Personalized Concepts for
    Face Care and Hair Care cosmetics


    Personalized Face Care

    We have designed 4 chassis formulations based upon age, texture and naturality to appeal to 4 different consumers groups.

    In addition, each chassis has two boosters which can be used to personalize the final application based upon customer needs at the time.

    Read More


    Personalized Hair Care

    We have designed 2 chassis formulations based upon, texture and naturality to appeal to different consumers groups.

    These can be combined with 4 boosters which can be used to personalize the final application based upon customer needs at the time.

    Read More

    Remove from sample basket

    Edit catalog name

    Please type in your catalog name

    Please type in your catalog name

    This name is already taken. Please type in a different catalog name.

    Delete catalog

    Attention! You're going to delete this Product Catalog. Are you sure?

    Select product catalog

    Choose product catalog

      Please choose your Product Catalog

      Products added to catalog

      Sample limit

      The product can not be added. You can order a maximum of 20 products. Each product can be added only once.

      Login failed

      We are sorry to inform you that your account does not have the necessary permissions to use the advanced functions of the BASF CareCreations Portal.

      Function deactivated

      This feature is disabled. You need to be logged in with a matching user account.

      Print limit

      These products can not be printed. You can not print more than one products at the same time.

      Deselecting products

      Attention! You're going to deselect all products.

      Please choose your region

      Choose region
      • Europe, Africa, Middle East
      • North America
      • South America
      • Asia / Pacific

      Please choose your region

      Remove all samples

      Attention! You're going to remove all samples from your basket. Are you sure?

      Add product to basket

      Product Name is currently not available for the Sample Order.

      Add products to basket