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    • Slide 3
    Back to Overview Concepts

    Their stories. Your products.

    Our Inclusive Beauty Concept.

    Beauty is unique. Let’s celebrate uniqueness.

    The consumer market is becoming more and more complex and differentiated due to trends such as “interconnected populations”. In addition, there is a strongly individualistic self-image that expands the catalog of requirements for marketable products even further.

    Classic target group analytics reach their limits and are no longer valid. Statements based on gender, ethnicity or age do no longer apply.

    At BASF Care Creations®, we are now increasingly looking at specific and personal requirements instead of relying on stereotypes. So, each time we newly ask the question about the who? the what? and the where?

    Because beauty is unique. Let’s celebrate uniqueness.

    Let’s celebrate unique beauty. Whoever you are. Whatever your heart desires. Wherever you are. By formulating diversity in skin care, hair care and sun protection, BASF’s Care Creations® Inclusive Beauty Concept fit your customers’ way of life. 

    Checkt out the WebexRecordings (English version)

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    Skin Care

    Mattifying Face CreamSC-FR-18-001-A001

    Emulsion for Oily SkinSC-ES-17-1732-19-1

    Cream Lotion PlusSC-DE-17-083-4

    Minimalist Gel CreamSC-DE-20-141-3

    Naturecare Anti-pollution MatrixSC-DE-18-117-2

    Kiwi Facial Cleansing StickHB-DE-20-085-9


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    Hair Care

    Hair Karité ConditionerHB-ES-17-1701-C2

    Natural Fresh-soothe Nutri-conditionerHB-CN-20-MC031702

    Natural Care Conditioning Shampoo “Milky Cloud” – HB-DE-19-176-022

    Solid Styling Bar HB-DE-20-050-53


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    Sun Care

    Spectral Balance Sun Shield – SPF 50+ – UV-DE-20-147-1-1

    High Performance Sun Lotion– SPF 50UV-DE-20147-2-1

    Matching Melanin Sun Care Power – SPF 30UV-DE-20-147-3-4

    Transparent & Adaptable – SPF 30UV-DE-20-147-4-1

    City Sun Care - SPF 15UV-DE-20-147-5-2


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